Leadership and Change
Presenter: Calvin D. Brown

As a leader we need to understand that success in the marketplace is not stationary, which makes change in the marketplace a constant.  The rate of change in the marketplace is greater now than anytime in our history.  In this session we will look at leadership and the dynamics of change. As leaders, we will learn to recognize the dynamics that stimulate change, motivate innovation, and propel us to our preferred future.

Calvin D. Brown is an executive coach and business consultant.  He has a successful background in Fortune 100, nonprofit, and entrepreneurial environments with significant depth in Leadership, Organizational and Operations Management, beyond his technical insight in Engineering.  Utilizing a well blended synthesis of leadership, innovation, technical expertise, and interpersonal skills in his assignments, has produced a record of strong achievement, both nationally and internationally.

He is the Founder and President of Technically Inclined, a consulting firm that exists to partner with emerging organizations in maturing, maximizing, and mobilizing existing resources.  The Technically Inclined approach enhances organizational and operational performance and profitability, and helps clients accelerate growth and manage change to the next level while creating their preferred future.

Marketing and Sales
Growing Your Business With Engagement Marketing

Presented by David Yunghans - Regional Development Director, Constant Contact
As a small business owner, you've always relied on word-of-mouth referrals to grow your business. Thanks to social media-and its nimble partner, mobile technology-it's now easier than ever to turn customers and clients into engaged fans who spread the word about your business across a variety of online platforms. And that's what Engagement Marketing is all about.

You'll learn how to attract new prospects-as well as how to increase repeat sales-using your existing customers and social networks. Learn how to create customer experiences that increase positive customer reviews and endorsements. Understand why engagement is so important-and how you can use it to turn passionate fans in your social networks into tomorrow's new business!

David Yunghans, Regional Development Director, Constant Contact
With experience as a small business owner, David brings a wealth of knowledge in the areas of business development, professional training, and corporate meeting planning to help small businesses and nonprofits achieve success. He has served as a training and development resource and has built customized team building programs for numerous small businesses in the insurance, property management and hotel industries. As Constant Contact's Philadelphia-area Regional Development Director, David leverages his training and business development expertise to help local businesses maximize the power of relationship marketing through the use of online communication tools like email marketing and online surveys.

Promoting Nonprofit Excellence: Principles of Organizational Development.
Presenter: Sam Harrell

Learn the foundational principles of nonprofit organizational development from vision to implementation to evaluation.  This includes a discussion on organizational:

1. Mission (need, capacity, purpose, vision)
2. Market (Who do you serve? How do you determine?)
3. Methods (Choosing programs in light of mission)
4. Measures (Establishing goals and objectives)
5. Means (Determining what you need to achieve mission)
6. Viability
7. Fundability
8. Accountability, and
9. Sustainability

Rev. Sam Harrell serves Capstone as Director of Programs and Compliance.  This includes serving as Director of Community Impact Institute and other Capstone Nonprofit Excellence Institutes. Sam has 20 years of experience directing capacity building programs locally and nationally primarily focused on having Christian-based community service organizations achieve increased viability, fundability, accountability and sustainability for their community and kingdom serving missions. He has directed grantmaking and capacity building programs in the private foundation setting as a vice president, has overseen government sponsored grant programs for state and local government and was privileged to serve as a senior program officer at renowned research and evaluation think-tank, Public/Private Ventures, where he worked on public policy issues, funded organizations nationwide, conducted researched, did some writing and provided oral testimony before Congress on behalf of a White House sponsored social policy agenda. Sam is author of a book, and former adjunct professor for Eastern University’s Masters of Nonprofit Management degree.

As a Christian community foundation, Capstone provides Christians with strategic giving solutions.  They in turn provide needed funds to the cause of Christ. Our mission is to leverage the blessing of generosity into God’s kingdom purposes for generations to come.  We do so by spurring new giving to the gospel using traditional and non-traditional means and by coordinating collaborative efforts around pressing church and community concerns in ways that lead to solutions. This includes providing needed financial support to ministries in the form of donor advised grants; convening and connecting churches to address local concerns; educating the public and legislators on key issues facing society; and using networks to accomplish common good from a Christ-centered perspective.

www.capstonelegacy.org

Climbing the Sales Mountain: “Dancing with your Client’
Presenter: Cheryl and Rob Adams – CEO Space Midatlantic
 
Workshop Summary
Selling can be fun and extremely profitable if you have a plan and the tools to implement. If you struggle with selling it may be that you need some added knowledge along with new strategies and fresh techniques.  Have you heard of the Sales Mountain? In this workshop you will learn of the steps to walk your potential client to the top of the Sales Mountain where they “chose” to do business with “you”! We will touch on Lead Generation, Appointment Setting, Trust and Rapport, Identifying Customer Needs, Sharing the Benefits, Closing, Objection Handling and Follow Up. Learn how to set yourself up for sales success!
 
Bio
Rob and Cheryl Adams serve as Senior Directors for CEO Space Mid Atlantic, LLC. They have assisted business owners for the past eight years to achieve their goals faster, easier and with more reliability, giving business owners “access” to National and International resources, networking opportunities nationwide, and to skill sets that shift mindsets to that of wealth builders. They believe in working cooperatively/collaboratively to “accelerate” business growth. It is common to hear them say, “Who are you and how may I help you?
 
Rob and Cheryl were awarded the Legacy Power Couple of the Year by the Entrepreneur and Professional Network. This power couple is available for individual or team coaching, training or speaking engagements.
 
Rob and Cheryl Adams, known as the “A” Team 4 Success, come as servant leaders to business owners and entrepreneurs.  They have a heart to serve, coach and train entrepreneurs. As business and educational consultants they can Assist you in Accessing your most serious business connections and resources. Their unique teaching style draws individuals into a spirit of excellence and into finding their  purpose in life.
www.ceospacemidatlantic.com

Youthpreneur  Breakout  Session

Empowerment, Passion and Purpose
Presenter: Chental-Song Bembry
 

Chental-Song Bembry is 15 years old and is currently a sophomore in high school. Chental is the author and illustrator of The Honey Bunch Kids, a series of entertaining and educational chapter books for boys and girls between the ages of 7 and 12. Chental developed a passion for writing when she was in the fourth grade. She began developing the characters in The Honey Bunch Kids in 2006.

The first book, titled The Honey Bunch Kids, was published in 2010. Her mom thought it would be a great idea to meet more young people in business. In 2011, Chental attended the Black Enterprise Youth Entrepreneur’s Conference. While there, she won a sales pitch competition through 100 Urban Entrepreneurs, the prize was $10,000 to improve her business, along with one on one mentoring with industry experts. News of her accomplishment with The Honey Bunch Kids resulted in her being selected as the Youth Ambassador for two literacy organizations; Literacy Nation and Mission EduCare. Her books have also been selected as Book of the Month for Little Sistah’s In the Know, a national book club. Chental’s church, 1st Baptist Church of Lincoln Gardens has also been very supportive of her project, and have given her several book signings.

In February 2012, Chental received the Hometown Hero Award for Black History Month from the New Jersey Nets. Her relationship with Black Enterprise continues to grow, as Chental was asked to be one of Black Enterprise’s Teenpreneur Ambassadors. Black Enterprise has been a great supporter of hers, with two articles listing her as Entrepreneur of the Week.

Most recently, in July, Chental spoke as a panelist at the 2012 National Urban League Conference in the Youth Town Hall. Her focus was on education and empowerment. Chental won a Teen Peer Pressure Challenge, sponsored by The Three Doctors Foundation. In her project, she identified a problem in the community (poor reading scores in children), and a solution. The solution is to initiate a literacy campaign, encouraging kids to read more, which is part of what she is doing through The Honey Bunch Kids. She will be honored at their annual gala in August.
As a businessperson, Chental realizes the importance of community service. Whenever she does author appearances, she is serving her community, sharing how being a big reader has helped her become a successful student. It is her hope that she inspires children to set goals, love reading, stay focused, care about each other and to always believe in themselves. Chental is involved in her church, and looks forward to the annual FBC Back-To-School Block Party. Her organization, The Honey Bunch Kids, donates book bags and school supplies. Throughout the school year, Chental participates in many vendor fairs, library presentations on literacy, and school visits. During the summer, she attends business camp through Youth About Business.

In the future, Chental plans to graduate from college with a focus on business/writing for film and television. It is her goal to develop The Honey Bunch Kids into a dominant brand, featuring her characters.

www.thehoneybunchkids.net
www.Facebook.com/TheHoneyBunchKids 
Follow Chental on Twitter @chentalsong